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Pantone reveals new color of the year.
December 7, 2017
By: Christine Esposito
Editor-in-Chief
When is “UV” a good thing in beauty? When it is the Pantone color of the year. The Carlstadt, NJ-based color expert has named Ultra Violet, specifically Pantone 18-3838, as the Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future, according to the company, which is a wholly-owned subsidiary of X-Rite. The color is a blue-bas...
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